A fairly unsettling issue in that it leaves very little room for the reader to feel any sympathy for it's cast, as by issue's end another member of the group is cast in a very unflattering light. This issue also casts aside any illusions that this book is the Ultimate version of the Avengers, as while the characters may be similar in name & the powers they sport, this group are presented with their worst attributes showing. These characters are egotistic, shallow, selfish & what's more they embrace these traits. However, Mark Millar has also seen to it that these characters are also interesting if only to see how low they're willing to go. The material is also quite strong when it comes to establishing ideas of how such a team would function in the real world, as we get fun little details like a DVD version of the Ultimates battle with the Hulk. The issue also offers up some fairly surprising revelations like where Janet & Hank got their powers from, and why Tony has decided to become Read Full Review

Throwing pieces of the real world into this Universe is what I find most interesting. There's so many ideas and new things happening it's hard not to keep finding this title exciting. This First Arc was a great read with a great cliffhanger to end on.