So the Marvel flip book format is good way to introduce new readers to Marvel comics. It may also lead readers to TPB collections. But it may not hold reader interest from month to month. And stunts like breaking up House of M like this just come across as a crass money-grabbing scheme. And could somebody please tell Quesada his Cup OJoe columns fall far short of the standard set by Stan Lees Soapbox? Even Bill Rosemanns Your Man @ Marvel was more natural. Read Full Review