The Hire is aimed primarily at people with an interest in cars, and provides an opportunity for BMW to show off their concept vehicles that would not be available for use in the films. Drawing in big-name (or audience-based) talent should boost their efforts, and Bruce Campbell is a terrific choice. Still, The Hire stands fairly well as an action comic, with self-contained stories about the adventures of a professional driver and the dubious characters he must escort out of danger. Optimistically, BMW fans and auto shop enthusiasts will pick this up and be inspired to check out what else comics have to offer; realistically, comic book readers will pick this up and read a decent story that may or may not inspire them to buy a Beemer. Read Full Review
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