These days if a comic makes it to #700 it's following volume 6, #43 and though it resumes its original numbering for that landmark, the next issue is volume 7, #1. Sadly, publishers nowadays put more into starting over at #1 than a rare landmark number. But this issue was from a time when the thought of a decades-long running title like Action Comics starting over at #1 was still laughable.
Being the first American comic since Dell Four color to reach its 700th issue, this was a big accomplishment at the time. And Roger Stern provided a great setting. A showdown with Lex Luthor, who'd been assumed dead a long time and posed as his own heir for years, fooling even Superman. And back in Smallville, the Kents host the wedding of Clark's best friends Pete Ross and Lana Lang (And it did last about a decade), And part of Metropolis is leveled by Luthor's missiles. Action Comics lives up to its name in this issue. I remember seeing the ad for this issue a few weeks before buying it. It looked like a movie poster, with the cast on the bottom, including the now-forgotten Bibbo, who also wasn't present in the actual issue. Even though now Action has reached over 1,000 issues, They haven't made a landmark issue this good since. more