Roxxon Presents: Thor #1 is an interesting intellectual exercise. It is also uproariously funny, even as it makes you think. This is a fine comic in the tradition of the works of Dennis O'Neil and Dwayne McDuffie, and well worth reading. Read Full Review

Roxxon Presents: Thor #1 is a fun experiment in taking a side adventure into a possible nightmare version of a corporatized Thor. Serving as a commentary on corporate greed with nods to real-world consumer options, this is an enjoyable and truly unique read. Read Full Review

Roxxon Presents: Thor #1 is an outstandingly funny, gloriously trashy satire of brand-sponsored comics. Read Full Review

Plot
This comic takes place after Darius Minotaur traps Thor in Roxxon, and makes him read a comic, which is a placement-filled parody where Thor does Roxxon's banal bidding for money.

Thor is now called Chad Hammer, Mjolnir is like a smartphone, he has a Thor -Truck, it's brilliantly wacky.

Thor at times managed to free himself from this reading enchantment thanks to Loki, but the spell is powerful and he promises to create a subuniverse where the heroes will be sponsored by Roxxon.

This turn of the arc begun in Immortal Thor is brilliant and crudely creative, where it slaps us with our current reality and the banality that the city drives us with social networks, which are taken advantage of by corporations.

Art
Greg Land offers his brilliant and intensely heroic imprint, with mind-blowing details, each panel is mesmerizing and a visual and creative delight.

Summary
Meet Chad Hammer, the new Thor influencer who belongs to Roxxon and his interests are green, but not environmental.
We don't know where this roller coaster is going, but the view is beautiful.
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This was a sidesplitting, clever, & refreshingly self-aware commentary on the comics industry, capitalism, & pop culture all in one. It’s also literally a meta-comic, as it’s the same one Minotaur handed to Thor last issue to promote Roxxon’s corporate synergy, so it’s a comic-within-a-comic. Al Ewing strikes a perfect balance between overt commentary & nuanced subtleties, making this a multi-layered treat for anyone wanting to examine the current state of comic books, their titular superheroes, & the corporate overlords who own them.

Ewing’s script is a lesson in satire, tackling the commercialization of heroes & the influence of corporate interests w/ both humor & poignancy. The issue is expertly constructed, from the hilarious faux-editor notes to the fake Roxxon ads that add to the issue’s corporate veneer. Even Greg Land’s art, which may not typically be my cup of tea, is perfectly suited to the script, oozing the very essence of corporate superficiality.

It’s impressive that Marvel allowed the creative team to push the envelope as far as they did, or if they’re just Roxxon in disguise. Either way, Roxxon Presents: Thor #1 is a blast, offering hilarious commentary & proves yet again that Ewing is one of the best writers working today.
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A brilliant, clever satire of corporate greed and consumer culture. Al Ewing never misses!

This was amazing. Lol.

Satire drawn by Greg Land is just peak.

I liked certain parts. I didn't hate it. It just felt not needed at all.