From the pages of IMMORTAL THOR - the ROXXON AGE OF COMIXX BEGINS! In his secret identity as A.I. spokesguru CHAD HAMMER, the son of Odin knows Mama Gaea is a TOP PRIORITY for heroes AND for business! But when a group of insane environmental activists take "saving the Earth" TOO FAR, it's time to show them the wisdom on BOTH sides - AS THOR! But WHICH God of Evil is prompting the kids to rebel? Could it be...LOKI, GOD OF EVIL??? Featuring an all-star cast of heroes! MINOTAUR! EXECUTIONER! ENCHANTRESS! And the THOR-TRUCK! This is the story of THE ROXXIN' THOR... and it's a VITAL part of the "ABSOLUTE ABSOLUTION" MEGA-EVENT!
Rated T+
Roxxon Presents: Thor #1 is a comic book artifact made real. It's the issue that the Minotaur gives Thor to read, an issue thatwith the help of Enchantress and Skurge the Executionerwill rewrite Thor's existence to better synergize with the Roxxon Corporation's corporate goals. As part of Al Ewing's ongoing Immortal Thor story, Roxxon Presents: Thor #1 is a crucial look at a core theme, what corporately-owned comics and other mass media could door is it, have doneto how we tell stories. And within these pages, Ewing makes the case for why that is a vitally important thing to consider. Read Full Review
Roxxon Presents: Thor #1 is an interesting intellectual exercise. It is also uproariously funny, even as it makes you think. This is a fine comic in the tradition of the works of Dennis O'Neil and Dwayne McDuffie, and well worth reading. Read Full Review
Roxxon Presents: Thor #1 is a fun experiment in taking a side adventure into a possible nightmare version of a corporatized Thor. Serving as a commentary on corporate greed with nods to real-world consumer options, this is an enjoyable and truly unique read. Read Full Review
Roxxon Presents: Thor #1 is an outstandingly funny, gloriously trashy satire of brand-sponsored comics. Read Full Review
Absolutely brilliant!
This continues from the recent Thor issues where Roxxon is using a Thor comic to change the narrative of Thor. Since gods are dependent on the stories about them, Thor is being effected by the shifting perspective of his character.
This Thor comic is presented by Roxxon. It shows a hilarious corporate sponsored Thor who advertises Roxxon products while saving the country from tree-hugging hippies who won't stop slacking off and refuse to get a job. The issue is pretty funny, but takes a sinister turn when you learn that Dario Agger is purposefully parodying Roxxon in order to endear himself to the reader and you learn how Roxxon manipulates the consumers of their products.
Plot
This comic takes place after Darius Minotaur traps Thor in Roxxon, and makes him read a comic, which is a placement-filled parody where Thor does Roxxon's banal bidding for money.
Thor is now called Chad Hammer, Mjolnir is like a smartphone, he has a Thor -Truck, it's brilliantly wacky.
Thor at times managed to free himself from this reading enchantment thanks to Loki, but the spell is powerful and he promises to create a subuniverse where the heroes will be sponsored by Roxxon.
This turn of the arc begun in Immortal Thor is brilliant and crudely creative, where it slaps us with our current reality and the banality that the city drives us with social networks, which are taken advantage of by corpor more
This was a sidesplitting, clever, & refreshingly self-aware commentary on the comics industry, capitalism, & pop culture all in one. It’s also literally a meta-comic, as it’s the same one Minotaur handed to Thor last issue to promote Roxxon’s corporate synergy, so it’s a comic-within-a-comic. Al Ewing strikes a perfect balance between overt commentary & nuanced subtleties, making this a multi-layered treat for anyone wanting to examine the current state of comic books, their titular superheroes, & the corporate overlords who own them.
Ewing’s script is a lesson in satire, tackling the commercialization of heroes & the influence of corporate interests w/ both humor & poignancy. The issue is expertly constructed, from the more
A brilliant, clever satire of corporate greed and consumer culture. Al Ewing never misses!
This was amazing. Lol.
Satire drawn by Greg Land is just peak.
I liked certain parts. I didn't hate it. It just felt not needed at all.
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