You will not be surprised to learn that in his first appearance, they did a whole "this isn't even my final form" and had the venom blow him up like a GD balloon. Sure, when Schumacher did it, it ws silly, but here it's """fine art""". Give me a break.
They have no idea what to do with this series. So they plugged in Waid's story in to tread water until they are done the other story in the main book. Superboy story isn't bad but it's nothing new either.